Inzy
Loungewear

From Idea to Elevated Loungewear Launch:

Partnered with influencer Tia Booth to create Inzy, a size-inclusive loungewear line with custom luxury fabric. Elevated basics met standout quality, leading to a 40% increase in product engagement from launch to post-launch. The result? A premium brand that resonates with luxury lifestyle consumers and stands out in a competitive market.

Our Areas of Expertise:

  • Develop a brand with strong market positioning

  • Designed and developed an elevated loungewear line

  • Led fabric innovation to ensure a premium feel, comfort, and durability

  • Created a size-inclusive range, expanding accessibility and market reach

  • Strategized product design for high engagement and customer retention

  • Supported launch marketing, driving a 40% increase in product engagement

  • Developed a differentiated brand identity to stand out in a competitive market

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