Ouidad
Haircare
From Iconic Haircare to New Accessories Launch:
Partnered with Ouidad, a $15M+ annual revenue pioneer in curly haircare, to break into the hair accessories market after 40 years of expertise. Custom-developed high-performance, durable solutions to fill a major gap for curly hair, expanding their legacy with a focus on innovation and quality.
Our Expertise:
Market research and strategy
Custom engineering of high-performance hair accessories
Identified and filled market gap for quality hair products
Ensured product durability and excellence
Developed tech packs, packaging, and product design
Supported launch strategy and marketing positioning
Managed logistics, sourcing, and 3PL setup
Optimized client’s internal team for future launches
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