How to Find a Manufacturer for Fashion Brands
Starting your own product brand is an exciting journey, but setting up a reliable and efficient supply chain can be one of the most challenging aspects of building your brand.
From finding the right manufacturing partner, to ensuring quality control, creating a seamless production process is CRITICAL for the long-term success of any brand.
As an expert product developer with 12+ years of industry experience, I’ve vetted hundreds of factories for brands big and small. In this article, I will share with you the foundation to finding a trusted manufacturing partner. Grab your latte or your Alani and let’s dive in—
1. Define Your Manufacturing Needs
Before you begin your search for a manufacturer, it’s essential to have a clear understanding of your product line and production requirements. Consider the following questions:
What type of products are you producing? (apparel, accessories, pet products, etc.)
What quantity do you need for your first production run?
What’s your target market and price point?
Do you need specialized services such as embroidery, custom fabrics, or sustainable practices?
Clearly defining your needs will help you narrow down potential manufacturers who specialize in your product type and can meet your production demands.
2. Research Potential Manufacturers
The next step is to research manufacturers that align with your production needs. There are several ways to find reputable manufacturers:
Industry Directories: Websites like Maker’s Row, Kompass, and Sewport, Alibaba offer a database of manufacturers categorized by region and product specialization.
Trade Shows: Attending industry trade shows such as MAGIC in Las Vegas or Première Vision in Paris is one of the best ways to meet manufacturers in person and establish relationships. They show samples and capabilities in real time and you’ll get an assigned contact right then and there!
Online Communities and Forums: Join fashion business forums and Facebook groups where fellow designers and entrepreneurs discuss their experiences with different manufacturers. Reveriem offers done-for-you supplier vetting based on your manufacturing needs.
Local vs. Overseas: Decide whether you want to work with a local manufacturer (which can be beneficial for easier communication and shorter lead times) or an overseas supplier, which may offer lower production costs but require more logistical management.
3. Ask the Right Questions
Once you've identified a list of potential manufacturers, it's time to reach out and start vetting them. Here are some key questions to ask:
What is your minimum order quantity (MOQ)? Many manufacturers have MOQs, which means they require you to order a certain number of items per production run. Make sure their MOQ aligns with your budget and sales projections.
What are your lead times? Lead times refer to how long it will take for the manufacturer to complete your order. Knowing this upfront will help you plan your product launch and inventory needs.
What is your pricing structure? Request a detailed breakdown of production costs, including material sourcing, labor, and shipping. It’s also a good idea to ask about any additional costs for special requests or rush orders.
Do you offer sample production? Always ask if the manufacturer offers sample production so you can review the quality before committing to a full production run.
What quality control measures do you have in place? Ensure the manufacturer has a solid quality control process to catch defects or inconsistencies before the product ships to you.
4. Request Samples and Visit the Factory
Before signing any contracts, it’s essential to evaluate the quality of the manufacturer’s work.
Request samples of your products and examine them closely for craftsmanship, material quality, and consistency.
If possible, visit the manufacturer’s factory to see their operations firsthand. This allows you to assess their working conditions, equipment, and overall efficiency. A visit can also build trust and give you a better understanding of their capabilities.
If you cannot visit the factory, request factory audit sheets, information about them, their website, and reviews.
5. Negotiate Contracts and Pricing
Once you’ve found a manufacturer that meets your needs, it's time to negotiate the terms of your partnership. This includes:
Pricing agreements – Make sure pricing is clear and covers everything from raw materials to shipping costs.
Payment terms – Discuss whether payments will be made upfront, in installments, or upon completion of production.
Timeline expectations – Confirm delivery dates and production milestones.
Quality standards – Define your quality expectations and agree on the steps that will be taken if products don’t meet them.
Intellectual property protection – If you’re creating original designs, it’s important to safeguard your intellectual property through confidentiality agreements or trademarks.
6. Manage Logistics and Shipping
Once your production is underway, it’s essential to have a plan for shipping and logistics. If you're working with an overseas manufacturer, you’ll need to handle importing, customs, and possibly freight forwarding services.
Decide whether you’ll manage shipping internally or outsource to a third-party logistics (3PL) company to handle warehousing, fulfillment, and inventory management.
A reliable logistics partner can ensure that your products arrive on time and are stored and shipped efficiently to your customers.
7. Maintain Strong Communication
One of the most important aspects of a successful supply chain is maintaining regular and transparent communication with your manufacturer. Keep in touch with your factory throughout the entire production process and address any issues immediately.
Build a relationship based on trust, and aim to create a long-term partnership. A reliable manufacturer who understands your brand’s vision can become a key player in your brand’s growth.
8. Utilize a Trusted Liaison
Setting up a strong supply chain and finding the right manufacturer is a critical step in building a successful fashion brand. With proper research, clear communication, and a focus on quality, you can create a streamlined production process that supports your business’s growth.
If you're feeling overwhelmed or need expert guidance, Reveriem is here to help.
With years of experience in product development, we specialize in helping brands establish trusted supply chains, find ethical manufacturers, and navigate the complexities of production.
Inquire now to learn more about how we can ensure you have a successful launch with trusted factory partners.
