StrategicG rowth

for P roduct Brands

Brand Strategy • Product Development • Launch Consulting

12+ YEARS BUILDING
million-dollar fashion, beauty,
& lifestyle Brands.

Where Product Ideas

✦

Become Iconic Brands

✦

Where Product Ideas ✦ Become Iconic Brands ✦

ProductsSold  in

launched apparel brands for nordstrom
apparel designs sold in macy's
created beauty brands for ulta
fashion designer for jessica simpson apparel
launched beauty brands in target
developed beauty products for sephora

Hi, I’m

M

elissa —

Investors build products that scale — and brands that people love. Whether you're launching your first product or expanding your line, I bring strategy, taste, and execution to every stage of development.

A product developer with over a decade of experience bringing beauty, fashion, and lifestyle products to market. From designing celebrity collections to launching retail-ready brands, I help founders and

C REATIVE CONSULTING

    • Define your brand voice, values, and aesthetic

    • Craft clear positioning that connects with your audience

    • Develop campaign concepts and brand visuals that stand out

    • Build the foundation for a timeless, scalable brand

    • Concept, design, and develop your hero products

    • Identify and vet manufacturers or factories

    • Assist with sampling, testing, and costing

    • Align your product line with your brand + market goals

    • Build your launch roadmap, budget, and timeline

    • Plan out content, packaging, and pre-launch tactics

    • Support go-to-market strategy and sales planning

    • Provide ongoing strategic guidance through launch

    • Manage production timelines, logistics & approvals

    • Liaise with factories to ensure quality and on-time delivery

    • Solve issues before they become expensive delays

    • Help scale production without losing brand integrity

    • Develop creative campaign concepts and brand storytelling

    • Plan ad creative, influencer strategy, and content direction

    • Advise on paid media strategy and budget allocation

    • Strategic support for creators, startups & PE-backed brands

    • Ideal for refining business models or launching new SKUs

    • Product and brand advisory for pitch decks or due diligence

    • High-touch collaboration with an experienced industry partner

$1.3M+

Launch in 10 minutes

$49M+

in Client Revenue

150+

Successful Product Launches

proven results, trusted founders

  • Concept to Sephora: Product Line Built for a PE-Backed Beauty Brand

    Developed beauty products for a private equity firm, culminating in a successful launch and retail placement in Sephora.
    — BEAUTY BY IMAGINATION

  • Creator-Led Fashion Brand → $1.3M Launch in 10 Minutes

    Led product development and go-to-market strategy for an influencer debut fashion line that sold out within minutes.
    — IN MY SUNDAYS

  • Helped Founders Launch & Scale Multi 6 & 7 Figure Brands

    Partnered with early stage beauty and lifestyle founders to bring dozens of products to market, from concept through launch.
    — SEE PORTFOLIO

view portfolio